SEO Specialist (Technical & Content Strategy) | Work From Home | Sri Lanka | Night Shift

Built for Writers Who Know Cars, Not Just Keywords

In transportation and trucking, authority comes from lived industry knowledge — not surface-level SEO. This role is for specialists who understand vehicles, logistics, and search intent — and know how to turn that expertise into scalable content engines. This is your chance to build a global career in transportation and trucking without leaving home. Work on international brands, influence North American markets, and make your mark through content that shapes decisions — not just rankings. If growth, ownership, and impact drive you, this role goes beyond boundaries.

Job Description

As an SEO Specialist (Technical & Content Strategy), you will create authoritative, research-driven content for automotive logistics brands. You’ll define brand voices, build scalable content systems, and translate deep vehicle and transport knowledge into SEO assets that drive trust, visibility, and long-term growth.

Job Overview

Employment type: Full-time
Shift: Night shift, Monday to Friday, with a minimum 4-hour overlap within 9:00 AM – 5:00 PM EST (flexible beyond that)
Work setup: Work From Home, Sri Lanka

Exciting Perks Await!

• Competitive package
• Medical life insurance
• Work from home arrangement
• Standard government and Emapta benefits
• Well-equipped, modern, and accessible offices
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Unlimited upskilling through Emapta Academy courses

The Qualifications We Seek

Required Qualifications

• At least 4 years of professional writing experience in the automotive industry
• Proven background in automotive logistics, vehicle transport, trucking, supply chain, or mobility
• Deep interest in cars and vehicles, including models, categories, use cases, and market trends
• Strong understanding of vehicle types such as sedans, SUVs, EVs, classics, luxury vehicles, motorcycles, and specialty vehicles
• Excellent English writing skills with the ability to produce original content
• Strong editorial judgment, including research, clarity, tone, and interviewing skills
• Confidence interviewing senior professionals and turning insights into compelling articles
• Ability to work independently, manage weekly outputs, and take ownership of direction
• Familiarity with SEO content requirements and WordPress publishing
• Availability to overlap with EST working hours

Minimum Requirements

• Proven experience writing automotive- or logistics-focused content
• Genuine passion for cars and the automotive industry
• Strong, fluent English with excellent grammar and clarity
• Ability to produce original work without reliance on AI tools
• Confidence working independently

Your Daily Tasks

• Produce four high-quality blog posts per week, both short- and long-form
• Create three to four SEO landing pages weekly focused on routes, services, and customer needs
• Write 25% interview-based articles using insights from industry leaders
• Write 75% industry news, analysis, and trend-driven content from trusted automotive and logistics sources
• Publish content directly in WordPress with SEO specialist support
• Apply SEO briefs and keywords while maintaining strong editorial quality
• Adapt tone and structure across six brands with different audiences

What Success Looks Like

• Consistent weekly content delivery at high editorial standards
• Growing organic traffic and engagement
• Content that demonstrates deep automotive knowledge, not surface-level writing
• Smooth collaboration with marketing and SEO partners
• Increasing ownership and contribution to content and topic direction

Who You Will Work With

• Marketing Manager as your direct lead
• SEO Specialist as your content partner
• Occasional collaboration with senior leadership for interviews

About the Client

Powering search authority across North America’s vehicle transport market

Our client operates multiple fast-growing brands in the automotive logistics space, serving customers across routes, regions, and transport needs. Their focus goes beyond rankings — they invest in expertise-led content that educates buyers, reflects real industry insight, and builds long-term trust in a highly competitive market.

Welcome to Emapta Sri Lanka – Your Gateway to Professional Excellence!

At Emapta Sri Lanka, we believe in fostering a community where your career aspirations align seamlessly with the stability of our growing organization. Join us in this journey where your professional dreams not only take root but also thrive in the vibrant landscape of Sri Lankan culture. Our diverse portfolio of international clients across various industries and a proven track record of success provide a stable foundation for your career. Team up with like-minded professionals who are passionate about making a meaningful impact through premium global opportunities at your fingertips

In Sri Lanka, Emapta opens the door to a unique opportunity. With over 1,000 global partners preferring to open remote jobs in the country, our vision is to help you and thousands more reach your full potential and dreams without the need to leave the country and work abroad.

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